Huihai Shengshi bulk precious metal agent consultation: , , >According to data released by the National Tourism Administration, in the first half of the year, the number of Chinese citizens traveling abroad reached 10,000, an increase of .% over the same period last year. At the same time, Chinese investors also see business opportunities in the huge Chinese outbound travel group. Many Chinese investors have begun to lay out the industrial chain related to Chinese outbound tourists. Specifically, starting from planning itineraries, to travel agencies, to travel insurance, to transportation, to airlines, to foreign exchange, to hotels, covering all aspects of tourism, I hope Get a piece of the action. explain.
< , , < , , , , > Against the above background, there are also different categories of Chinese investors in cross-border mergers and acquisitions of hotels and accommodation assets. One type is Chinese institutional investors represented by insurance companies, etc., who obtain profits by acquiring overseas hotel assets. They regard overseas hotels as an asset class for investment, which is no different from investing in office buildings or apartments. It is a real estate investment behavior. Different types of investors have different investment motivations and investment paths. Xia Yangyang, Director of China Department of Jones Lang LaSalle International Capital Group, said.
< , , < , , , , > The other type is corporate investors, who value synergy. Among them, Hainan Airlines Group is the representative. HNA Group recently announced that it will spend 100 million US dollars to acquire % of the shares of Hilton Group. The analysis pointed out that Chinese companies represented by HNA and Fosun already have tourism service-related industries in China or are related to the tourism service industry. The purpose of investing in overseas hotel assets is to obtain an operating platform and deepen the tourism service-related industries. Bring brands, talents, experience, etc. back to China.
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